Aviva picks Ortec Finance platform for scaled advice service

Aviva has chosen Ortec Finance as a technology partner for a digital guidance and financial planning service intended to reach more of its UK customers. The insurer will use Ortec Finance’s OPAL platform, with Yellowtail Conclusion’s CORD integration and orchestration technology, to build an end-to-end proposition supported by human advisers, the companies said.

The agreement is aimed at expanding access to financial guidance and advice beyond wealthier customer groups that have traditionally been the main users of regulated advice. Aviva said the initiative forms part of its effort to address the UK “advice gap” and improve financial wellbeing and retirement outcomes.

OPAL is Ortec Finance’s wealth management software. According to Ortec Finance, the platform uses forecasting and optimisation tools designed for institutional investment decision-making, allowing advisers, wealth managers and banks to monitor client portfolios through updates that reflect market conditions and outlooks.

Yellowtail Conclusion’s CORD platform will provide integration and orchestration support. The company describes its technology as a system for coordinating financial planning logic, calculations, market connections and regulatory requirements for digital advice services used by banks, insurers and pension providers.

The companies said the combined system is intended to embed modelling into the customer advice journey, including at retirement, when decisions on pensions and savings can have long-term consequences. Human advisers will remain part of the Aviva service for customers with more complex needs, according to the announcement.

Targeted support shapes demand for advice technology

The partnership comes after the UK’s Targeted Support regime went live on 6 April 2026. Under that framework, authorised firms can make ready-made suggestions to groups of consumers with shared characteristics and financial needs, rather than conducting a full individual assessment for each customer.

Targeted Support sits between generic guidance and full personalised advice. Its policy aim is to help consumers who do not currently receive traditional advice make more informed decisions about pensions and investments, while giving firms a defined route to serve larger customer groups.

Ortec Finance said its technology can support firms operating under the regime by providing modelling, governance and audit trails for consistent, evidence-based suggestions across large customer segments. The company said the approach is designed to keep outcomes aligned with customer goals.

Mark Glover, head of wealth management for the UK and Ireland at Ortec Finance, said the UK market is being shaped by Targeted Support and rising expectations that advice can be delivered at scale. He said Ortec Finance would provide an end-to-end solution intended to keep advice consistent, transparent and evidence-based as it reaches a broader population.

Riaan de Bruyn, director of consumer wealth at Aviva, said closing the advice gap is a major challenge for the industry and that Aviva, which he described as the UK’s largest pension provider, has a role in helping customers with financial and retirement outcomes. He said personalised guidance would support broader engagement and that the Targeted Support regime would help customers engage with pensions and take further steps.

De Bruyn said Aviva continues to view financial advice as the standard for more complex needs, with advisers playing a role in helping customers make significant life decisions. He said Ortec Finance’s modelling and planning technology would support Aviva’s aim to serve customers across both guidance and advice.

Tessa Kuijl, managing director of global wealth solutions at Ortec Finance, said the partnership reflected the company’s long-term commitment to the UK market. She said combining Aviva’s advice expertise with Ortec Finance’s modelling would extend high-quality advice beyond traditional customer segments while maintaining rigour and suitability.

Ortec Finance said the agreement makes Aviva another anchor client in the UK and strengthens its position as a strategic technology partner to banks, wealth managers, pension providers and insurers in the UK and Ireland.

This story draws on original reporting from Finextra Research.