InvestiFi raises 20m for credit union investing platform

InvestiFi raises 20m in new funding to expand its digital investing platform for credit unions and community banks, the company said. The round was led by Vibe Credit Union and included BankTech Ventures, ICCU, Navari, United Financial Credit Union, Coastal Credit Union, Mid Minnesota Credit Union, Truity Credit Union and Southpoint Credit Union.

The company described the financing as the largest investment to date in a fintech focused only on helping American credit unions and banks add digital investing capabilities. InvestiFi did not disclose a valuation or the ownership stakes sold in the round.

InvestiFi is a Credit Union Service Organization, or CUSO, that sells technology allowing financial institutions to offer investing from inside their existing online banking services. The company said the new capital will be used to expand its platform, increase usage among customers’ account holders and help participating institutions bring deposits and account relationships back from outside investment platforms.

What does InvestiFi do?

InvestiFi provides embedded investing software for consumer-focused financial institutions. Its platform lets banks and credit unions offer investment products through their own digital banking channels, rather than requiring customers or members to open accounts directly with an external brokerage or crypto platform.

The company said its current product set includes fractional investing in stocks and exchange traded funds, guided investing, individual retirement accounts, cryptocurrency trading and stablecoins. InvestiFi said further products are planned as it expands the platform.

A central feature of the system is a patent-pending movement-of-money structure that InvestiFi calls Investing from Checking. According to the company, the structure allows users to fund investments directly from checking or savings accounts inside online banking, reducing the need to transfer money to outside platforms before investing.

InvestiFi said demand has risen as consumer banks and credit unions compete with large financial institutions, neobanks and fintechs that have added investing features to everyday banking apps. The company cited Cornerstone Advisors research showing that nearly half of Gen Z and millennial consumers are investing, and that 43% have moved money to third-party platforms for that purpose.

The fundraising follows a period of customer growth for InvestiFi. The company said it increased from four clients in 2024 to more than 60 signed financial institutions as of July 2026.

Kian Sarreshteh, InvestiFi’s founder and chief executive, said the round was notable because many investors are financial institutions and partners that use the platform. He said the backing reflects support for InvestiFi’s aim of making digital investing available through community financial institutions.

Jeff Pascoe, chief operations and strategy officer at Vibe Credit Union, said credit unions have long helped members save and borrow, and that wealth-building is part of the next stage of member service. Carey Ransom, managing director at BankTech Ventures, said the company’s growth from a small client base to more than 60 signed institutions showed demand from community financial institutions.

This story draws on original reporting from Finextra Research.