Orion says assets under administration rise to $6.6tn

Orion said assets under administration on its platform have reached more than $6.6tn, a 29% increase from the point at which it passed $5tn a year earlier. The wealth technology provider also reported more than 8.6mn technology accounts and said its wealth management assets had more than doubled year on year to $211bn.

The figures underline the scale at which artificial intelligence tools are being embedded into advisory technology, as firms seek to automate operational work while increasing advisor capacity. Orion said it is broadening Denali, its AI platform, into three options intended to support different levels of adoption by wealth management firms.

Denali expands across Orion products

Orion said every product in its suite will include Denali AI features at no additional cost, while firms requiring greater customisation or enterprise-level functions will be able to use paid options. The company said Denali is built on its unified data foundation, allowing AI functions to draw on firm and client information within existing Orion systems.

The first option, called Powered by Denali, places AI features inside individual Orion products. Orion said Redtail CRM already includes the capability, with portfolio accounting, trading, risk, compliance and planning products also set to include Denali functions. The company said advisors will be able to ask questions, receive suggested client actions and use AI agents for administrative tasks.

The second option, Denali Solutions, allows firms to choose connected AI capabilities across the Orion products they use. Orion said initial functions include firm-specific proposal generation, portfolio opportunity alerts, prospect prioritisation, revenue and fee insights, required minimum distribution tracking, cash-need alerts, billing analysis, automated meeting preparation and note-taking.

The third option, Denali AI, was launched in February, according to Orion. The company said it connects Orion systems with third-party integration partners, automates workflows across the firm and gives home office leaders greater oversight of operations.

Governance and advisor capacity

Orion said Denali outputs are permissioned, auditable and explainable, and that advisors remain in control of how the tools are used. The company also said it achieved ISO 42001 certification last month, describing the standard as the first international framework for AI management systems.

Natalie Wolfsen, Orion’s chief executive, said client growth had helped carry the company beyond $6tn in assets under administration. She said Orion clients grew nearly 40% faster in 2025 than non-Orion advisors, and cited Kitces productivity benchmarks suggesting advisors could support up to 40% more revenue if time saved by AI were fully reallocated to client meetings.

Reed Colley, president of Orion Advisor Technology, said much of an advisor’s day is still spent on meeting preparation, follow-ups and reconciling data across systems. He said Denali is intended to run within Orion’s platform rather than as a separate application, with firms able to configure and coordinate the technology as they grow.

Orion said the broader Denali structure is designed to help advisory firms increase service capacity, reduce operating overhead and identify growth opportunities across existing client books and prospects.

This story draws on original reporting from Finextra Research.