Percheron-backed Big Brand Tire agrees Belle Tire acquisition

Big Brand Tire & Service has agreed to acquire Belle Tire, a Southfield, Michigan-based tire and automotive services provider, PE Hub reported. The transaction is expected to close in the third quarter of 2026, according to PE Hub.

Big Brand is backed by Percheron Capital, the private equity firm with which it partnered in 2021, PE Hub reported. Belle Tire was founded in 1922, giving the target company more than a century of operating history in the tire and automotive service market.

The report did not include financial terms for the acquisition. It also did not provide details on financing, regulatory approvals, adviser roles or the expected operating structure after closing.

The deal adds to activity in automotive services, a segment that has drawn private equity interest because demand is tied to vehicle maintenance and replacement needs. In this case, the confirmed facts are limited to the agreed acquisition, the buyer’s Percheron backing, Belle Tire’s base in Michigan and the expected closing window.

For Big Brand, the agreement represents another corporate transaction under Percheron’s ownership period. For Belle Tire, the pending sale would place the long-established automotive service business under a buyer backed by institutional private capital, subject to completion of the transaction.

This story draws on original reporting from PE Hub.