BetGoodwin extends Trust Payments deal for eight years

BetGoodwin has signed an eight-year partnership with Trust Payments, extending a payments relationship that the companies said has been in place since 2017. The agreement keeps Trust Payments at the centre of BetGoodwin’s card acceptance arrangements as the UK online sportsbook and casino operator expands its customer base.

The companies said Trust Payments will continue to support BetGoodwin’s ability to accept payments, including Visa and Mastercard transactions. The announcement cited 24/7 support, a dedicated account management team with sector specialists and high approval rates for card transactions as elements of the service. Financial terms were not disclosed.

Payments role in the betting platform

For an online gambling operator, a payment service provider connects the merchant to card networks and other payment rails, processes authorisation requests and helps manage transaction acceptance across digital channels. In practice, the provider’s performance affects whether customers can fund accounts and complete transactions through web, mobile and app services.

BetGoodwin began as a sportsbook and has since expanded into a licensed casino operator, according to the companies. The brand has also built a presence around horse racing sponsorships and ambassador partnerships, including with jockey Tom Cannon and media personality Mike Cattermole.

Trust Payments Group Chief Executive Laurence Booth said the company was pleased to agree a new long-term contract with BetGoodwin. He said Trust Payments’ technology had supported BetGoodwin’s growth and that the provider would continue to help the operator offer payments to players internationally.

BetGoodwin Chief Operating Officer Ben Head said the agreement reflected the operator’s confidence in Trust Payments’ technology and team. He said BetGoodwin expected the platform to support its growing player base across web, mobile and app channels.

Longer contract follows sector growth

The eight-year term gives the parties a longer commercial framework for a relationship that has already run for nearly a decade. The companies did not set out any new product launches, market entries or regulatory approvals connected with the agreement.

The deal also places payments infrastructure in focus for digital betting and gaming companies, where customer deposits and transaction authorisations are part of the operating model. The companies framed the renewed partnership around continuity of service, account support and card approval performance rather than a change in ownership, brand or licensing status.

This story draws on original reporting from Finextra Research.